Original American poster for the New York return season of Wake in Fright at the Film Forum, released 5 October 2012. A good example of both what has happened to movie poster design during the forty years since the movie’s original release – image from the movie has replaced an illustration, endorsements have replaced tag lines – and the manner in which lost movies or revivals are promoted, along with the heavyweight endorsements, there is also “lost classic” “anniversary” and, in this case for American audiences, the return of the original title.