The Freedom Riders

Dowse, Bruce

Original Australian poster for "The Freedom Riders" featuring Wayne Lynch and George Greenough. Excluding the endorsement, title and surfers, the design of the poster has little to connect it with surfing itself. The title, apart from appropriating the name of the Civil Rights’ marches of the 1960s in America and Australia, points to the niche that surfing occupied in the counterculture movements up to the mid-1970s in Australia and America, before, as Albie Thoms identified, “... the enormous shift that was taking place in surfing as a result of the fortunes beginning to be made by the manufacturers of surfing equipment and apparel.”